Message from the Consultant's desk
Marketing research skills are a necessary part of any marketer’s competence especially in providing business with the right information for effective decision making. Well researched, valid and up to date information is vital in countering competition and in view of this, the Kenya School of Professional Studies/ Inoorero University has developed a holistic and practical training program in applied marketing research to equip potential researchers and marketers with the requisite skills to gather, process, analyze and present data for effective decision making.
Dennis Omondi - Consultant, Applied Market Research
The centre also conducts the following research consultancies for organizations and individuals.
- Political research studies
- Social research studies
- Economic research studies
- Cultural research studies among others
For more information please contact
Courses offered
Certificate in Applied Market Research
At the end of the course, the trainees will be able to:-
- Understand and apply appropriate market research methods that generate information for specific contexts.
- Use marketing research data and information in making marketing decisions and apply the knowledge gained to a variety of situations.
Target group
Individuals with a degree from any field and with a strong desire for research
Market researchers and analysts
Marketing trainers and lecturers
Mode of study
part time mode:
- Three days a week: 5.30pm – 8.00pm
- Saturday : 8.00am – 1.00pm
Duration : 3 months
Intake : january 2010